Investing in the People, not just the Place

Behind the Rebrand of The Niverville Foundation: Intention was given to represent “Niverville” more strongly in the logo than “the” and “Foundation”. A clear separation between the tree and its roots were made to reinforce the idea of one entity working hard to provide for another entity. The Foundation and their donor base can create and produce programs, infrastructure and opportunity for others in the community.

Rooted in Community was derived from the fact that community serves a double meaning. Community is of course the place in which people live but not using “the” before it, allows the tagline to take on a greater meaning in terms of investment in people not just the place.